There are four principles on Graphic Design:
Contrast
-calls attention to visual elements
-visuals that are different should be very different
-too much contrast doesn't capture contrast
Repetition
-repetition of visuals or info. creates a sense of connectedness
-repetition of content can reinforce content
Alignment
-recognizes natural human processes
-builds on habits and patterns
-works with the movement of eyes to facilitate info. processing
Proximity
-visual elements that are similar should be grouped
-logical grouped progression throughout document
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